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16 December 2010

Search engine optimization: Increasing visibility and presence


Search engine optimization (SEO) is the process to increase the presence of the website on the internet search. It helps in improving visibility of web page or website in search engines through natural search results.  The main aim of SEO is to bring it on earlier or higher on the search results. The higher or earlier on search results and more frequently the website comes in search list, there will be more visitors for the website. It used to target various types of search like video search, image search, and local search engines. It increases the presence of the website.
  
SEO is used for internet marketing as it considers the working of search engines and the topic people usually search for. SEO involves editing the HTML and content and related coding to both that increase the importance to keywords & to eliminate the barriers to indexing activities. Another SEO technique is to increase number of inbound links or back links for promoting the website.  The increasing importance of search engine optimization has increased the companies with provide the services to different websites. 

There are increasing consultants who do the projects of optimization on the clients' behalf. Even websites hire employees who do the services of search engine optimization to promote the website. The consultants or search engine optimizers offer this service as a component of big marketing campaign or single service. As it may need changes done to source code of HTML, the techniques of SEO are done during the stage of website design and development. It is popular way of earning these days.
 
Search engine optimization helps in increasing the presence and visibility of the website. It indirectly increases the profits and returns. It is a profit making method for many consultants working for various websites and companies. The web pages which companies want people to view are pages on which optimization is done. The content of service or product is normally shown in the optimized pages of the website. The search engine optimization is used by many companies and websites especially selling websites. This is a new and innovative way of promotion in this internet technology.

21 September 2010

What is Google Caffeine

Google Caffeine is a change made to the page indexing database Google Google 2010.While caffeine is not really a change in the algorithm, it can have some influence on your location. A major difference with this new update Google indexed pages are available for research much faster. Instead of waiting for the new index to be pushed. indexed pages can be easily made available to researchers.


Part of the new Google data storage Caffeine is the ability to store new data for the classification of each page so that Google can easily add new rating factors in the future. This allows Google to collect additional data to be used for the algorithm of future changes. This new update may be specifically marked a change in the database of a change in the algorithm used to rank web pages. *** Percentage of caffeine plus 50 provides results for Internet searches that our last track, and is the largest collection of web content, we have offered. Whether it a story as news, blog or forum, now you can find links to relevant content much sooner after its publication that was never possible before.
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