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16 December 2010

Search engine optimization: Increasing visibility and presence


Search engine optimization (SEO) is the process to increase the presence of the website on the internet search. It helps in improving visibility of web page or website in search engines through natural search results.  The main aim of SEO is to bring it on earlier or higher on the search results. The higher or earlier on search results and more frequently the website comes in search list, there will be more visitors for the website. It used to target various types of search like video search, image search, and local search engines. It increases the presence of the website.
  
SEO is used for internet marketing as it considers the working of search engines and the topic people usually search for. SEO involves editing the HTML and content and related coding to both that increase the importance to keywords & to eliminate the barriers to indexing activities. Another SEO technique is to increase number of inbound links or back links for promoting the website.  The increasing importance of search engine optimization has increased the companies with provide the services to different websites. 

There are increasing consultants who do the projects of optimization on the clients' behalf. Even websites hire employees who do the services of search engine optimization to promote the website. The consultants or search engine optimizers offer this service as a component of big marketing campaign or single service. As it may need changes done to source code of HTML, the techniques of SEO are done during the stage of website design and development. It is popular way of earning these days.
 
Search engine optimization helps in increasing the presence and visibility of the website. It indirectly increases the profits and returns. It is a profit making method for many consultants working for various websites and companies. The web pages which companies want people to view are pages on which optimization is done. The content of service or product is normally shown in the optimized pages of the website. The search engine optimization is used by many companies and websites especially selling websites. This is a new and innovative way of promotion in this internet technology.

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