What is PPC ?

PPC stands for pay-per-click.Pay Per Click is an advertising model where companies pay an agreed amount each time their ad is click, and not when your ad appears. Advertisers in general the configuration of a network.PPC define how they are willing to pay for each click-through they get. Advertisers select keywords, phrases, groups of keywords or categories in which they want your ads appear. The advertisers willing to spend more money on advertising will be relevant usually appears first. * PPC Google ranking evaluates the relevance of the CPC ads (cost per click), click rates, and budget daily, so the decision on which ads are based on a number of factors.

Benefits to PPC:

When the PPC campaign setup, you can controlthe traffic. Although the new site will take time to rank well in search engines, PPC traffic, you can turn on and off. PPC, you can create almost instant traffic. Unlike organic results, you can manage information (eg, description) and when the visitor to your site. Another advantage of PPC ads are the opportunities for international exposure. organic results vary in different geographical regions. PPC to control what you saw.