Use Relevant Keywords
If a website is about “Bpo Services”, then go after specific keywords. For example " bpo call centre, bpo outsourcing” and " Bpo customer service " would be good choices because they are very specific. The more specific a keyword is the less competition it will receive in search engine rankings. This allows sites to have an easier time ranking, and a better position in the search engines.
Smart Keyword Placement
After the keywords have been decided on, they should show up somewhere in the site title and header tags. The keywords should also be in the web pages body, but avoid overdoing the “keyword density”.
Keyword density:
The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms. Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
Get Inbound Links
Relevant incoming links from other websites that are 'trusted' can boost the site's search engine ranking. Try to avoid paid link backs and too many reciprocal links. Stay away from link schemes.
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